Collaborations can enhance digital experience and engagement in new and exciting ways. Two companies have come to together to do just that. Commerce marketing innovators Yotpo and Klaviyo have announced an integration upgrade to create improved email experiences for D2C brands. Building on Klaviyo and Yotpo’s existing loyalty program integration, the enhancement enables brands to use user-generated content (UGC) and data to convert email subscribers into buyers more effectively.
“Today’s top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences for their customers,” says Steve Wietrecki, Chief Revenue Officer at Klaviyo. “Brands deserve technology innovation that enhances their ability to build deep relationships, and I'm proud that the new integration for reviews we developed with Yotpo more than delivers on that.”
The UGC integration between Klaviyo and Yotpo offers a two-fold benefit: improved automation and segmentation for marketers, and more engaging content and personalization for customers. With the integration, customer reviews can be sorted by topic and product to automatically showcase the most relevant social proof in email campaigns. For instance, a brand promoting a sale on denim can filter and show denim-related reviews that highlight style (skirt or pants) or even fit (slim or relaxed). Additionally, using machine learning, the integration pulls in the positive review content that has driven the most conversions.
Sports bra innovator SheFit, a Shark Tank company that has seen a three-year growth rate of 2,770 percent, experienced email success with the latest update. “Yotpo’s integration with Klaviyo makes incorporating our user-generated content into email campaigns so quick and easy,” says Luke Butler, Director of Marketing, SheFit. “UGC is crucial for building customer trust, loyalty, and interest, and since implementing reviews into our emails, this is evident, as our CTR has increased by 5.8 percent.”
Brands are also able to improve campaign segmentation using reviewer data, such as review ratings and number of reviews submitted. Segmentation can also be achieved using data from custom questions, such as style preferences, skin type, body shape, and more. This, in turn, can assist triggered campaigns, as it enables email marketers to build a new catalog of triggered email flows.
“The contact sync feature of Yotpo’s integration with Klaviyo has been such a big help,” says Guangyong Chuang, Digital Strategy & Growth Lead at Hello Molly. “It allows us to engage customers at a moment of high satisfaction after leaving a positive review. We capitalize on this by triggering automated emails thanking them and encouraging them to share our brand with their friends. This is such a great way to round out the post-purchase experience and build re-engagement loops, with the added benefit of nurturing powerful brand advocates.”
Will Schnabel, SVP Business Development at Yotpo, adds, “Today’s empowered and incredibly savvy shoppers look to reviews to bring confidence to their purchase decisions. Not only does this latest integration with Klaviyo make emails more helpful, showcasing reviews enhances trustworthiness and authenticity, which are critical to the success of direct-to-consumer brands.”
This integration between Yotpo and Klaviyo is exciting, given its potential for consumer-engagement and loyalty marketing. We’ll be watching to see new enhancements as they appear.