Bank of America this week joined the growing number of financial institutions offering loyalty programs with its national launch of BankAmeriDeals, which offers online and mobile cash back deals.
The program was developed using feedback from the bank’s voice of the customer program, said B of A spokesperson Terry Burke.
Customers choose the deals they want through Bank of America’s Online Banking and Mobile Banking app. Cash back deals are put into the customers’ accounts and are in addition to other rewards....