Baesman, a customer loyalty technology firm and agency dedicated to helping brands create relevant and personal connections with their customers, recently published an e-book titled Customer Acquisition 101: How to Use Customer Analytics to Earn New Customers. The book is aimed to educate brands on how best to leverage their data to deliver hyper-personalized communications that will engage end-users and drive brand loyalty.
Mark Johnson, Loyalty360 CEO, spoke with Cassie Preston, Director of Client Services, CRM and Loyalty, for Baesman....