Meet Bobby. He’s a 25-year-old shopper and you want him to become a brand advocate. In keeping with trends, Bobby is more likely to give customer loyalty to a brand that offers him personalized outreach. Personalization can sometimes be a banal buzzword, but let’s look at some specific do’s and don’ts in personalization, so that Bobby keeps coming back to your brand.
Do gather data for your consumer.
Bobby regularly visits an online clothing retailer. What’s the average value of....