With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes, Canon is hoping the ever-growing number of smartphone users will scan the codes while in retail stores to retrieve additional product information.
Following a small test, the promotion is running in North America in a number of retail stores, including Best Buy. Knotice, which provides digital marketing software and services, was hired to handle the program, including....