Subway has unveiled its new loyalty program to help sandwich fans save more at the counter and earn more rewards for a better customer experience. The new Subway MVP Rewards program replaces Subway MyWay® Rewards. All 30 million MyWay members across North America will be enrolled in the new program, and their unspent tokens will automatically be converted into points, giving them a head start on reaching status and earning MVP Rewards' best perks. New members will receive 250 bonus points when they join.
"Subway fans are the best in QSR, and to thank them for their loyalty, we're giving them the star treatment as MVP Rewards members," said Mike Kappitt, Chief Operating and Insights Officer at Subway. "Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs."
The new loyalty program has three tier levels that Subway fans can enjoy with their own slate of rewards and benefits. The tiers are divided into Pro, Captain, and All-Star. Loyalty members move up the different levels by how much they spend at Subway per year.
Pro – introductory tier, spending less than $200 per year
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250-point signing bonus for new members
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10 points per $1 spent on qualifying purchases
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5% bonus points on mobile orders
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Members-only deals, bonus point days, and earning challenges
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Birthday and anniversary rewards
Captain – $200 annual spend
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All Pro tier benefits
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Better birthday and anniversary rewards
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10% more points per $1 spent on qualifying purchases
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Exclusive bonus point days
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Access to members-only Subway Swag Shop
All-Star – $400 annual spend
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All Captain tier benefits
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Even better birthday and anniversary rewards
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20% more points per $1 spent on qualifying purchases
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Free Chip Fridays -- with purchase
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More bonus points days
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Access to members-only VIP exclusives – coming soon
Subway fans can enroll in MVP Rewards through the Subway app or enter their phone number at the register when dining in-restaurant starting September 9. For more information on other program benefits, readers can visit Subway.com.
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