Creating a memorable customer experience is such a critical piece of the brand loyalty puzzle. Just ask officials at Krispy Kreme Doughnuts.
“We made substantial progress in transitioning our discounting program from a heavy reliance on everyday discounts to special events days,” Krispy Kreme CEO Tony Thompson explained during the company’s fourth-quarter earnings call on March 22, according to Seeking Alpha. “While the overall level of discounting was still higher than we would have preferred and impacted our....