As the holiday season begins, Simon’s 220+ Malls® and Premium Outlets® nationwide are welcoming shoppers with expanded storefronts, new dining and entertainment options, and the launch of Simon+™, a loyalty program designed to reward visitors beyond the festive period.
Simon’s goal, according to Chief Marketing Officer Lee Sterling, is to make every moment of the season feel merrier, whether guests are seeking the perfect gift or enjoying special seasonal events. With a wide range of brands catering to every generation, Simon continues to position its centers as vibrant, must-visit holiday destinations.
Regarding the new loyalty program, Sterling said, “Simon+ brings a new level of rewards to holiday shopping. Members can receive points, access exclusive offers, and enjoy perks whether they shop in-store or online, making it easier than ever to give and to get the perfect gifts this season.”
The new loyalty program rewards members with cash back, points, and exclusive offers and perks for both in-person and online purchases at more than 500 participating retailers, including Kate Spade, Michael Kors, Sur La Table, and more. Simon also offers extended seasonal hours and the convenience of 24/7 shopping through its website and app.
This year brings an impressive roster of new and returning retailers, spanning trending Gen Z favorites like Edikted, Gymshark, Princess Polly, and Pop Mart, alongside established brands such as lululemon, Sephora, Zara, and luxury icons like Dior and Louis Vuitton.
Simon centers are also offering immersive ways to celebrate, including the debut of Netflix House at King of Prussia® Mall, plus popular attractions such as Puttshack, Meow Wolf, ACTIVATE, Sandbox VR, and the Van Gogh Experience. Seasonal festivities, ranging from tree lightings and Santa visits to charitable events, will provide meaningful opportunities for families and friends to gather and make memories.
Learn more about Simon+ Rewards here.