Consumer behavior can often change at a faster pace than brands can keep up with, prompting them to adapt their loyalty programs.
Loyalty360 talked to Laurie Meek, Loyalty Engagement Lead, Lenati, about this ongoing challenge for loyalty marketers.
Can you describe some of the shifting consumer habits today and what loyalty programs can do to adapt?
Meek: There are three broad themes emerging from consumers that impact how they interact with and emotionally engage with brands.
The ownership paradigm is changing – Consumers....