2012 Satmetrix Net Promoter® Benchmark Study shows clients come first for 32-year-old company
Investing services company Scottrade, Inc. scored highest in customer loyalty among 11 financial services brands in the 2012 Satmetrix Net Promoter® Benchmark Study.
Scottrade took the top spot in the brokerage and investment category, securing the highest Net Promoter® Score (NPS®) “thanks to a combination of low cost, ease of use and responsive customer service,” according to Satmetrix. The Satmetrix Net Promoter® Benchmarks are based on survey responses from U.S. consumers nationwide who rate their experience with the primary brands they use. The NPS® for each brand is based on customers’ likelihood to recommend the company’s product or service in the sector being rated.
“Scottrade associates have the same joy and fervor for trading and long-term investment success that our clients have,” said Kim Wells, Scottrade’s executive director of product development and chief marketing officer. “Our commitment to providing an exceptional client experience is the end result of all of our cumulative efforts, from research, product development and information technology, to providing educational resources either through our branch offices nationwide, our online Knowledge Center, or via phone, chat and social media channels.”
Founded in 1980, Scottrade’s growth has always been organic and independent of market conditions. Today, it has 505 branch offices across the country, more than any other online investing services company. Scottrade has never closed an office or had to lay off an associate. Last year, the company launched 15 commission-free Focus(TM) Morningstar exchange-traded funds, introduced the most comprehensive mobile trading app available; and completed the nationwide rollout of Scottrade Bank®. The company has never charged maintenance or inactivity fees and continues to offer its trademark $7 online trade after setting that as the best value in online investing in 1998.
“Today’s financial environment coupled with the growing number of do-it-yourself tools available has motivated investors to play a larger role in managing their own finances,” Wells said. “Scottrade’s vision of offering exceptional value, engaging experiences and evolving solutions, creates opportunities for us to continue to listen to our clients and provide services they need to achieve financial success.”
Satmetrix expanded its survey this year to reach more than 30,000 U.S. consumers, with ratings for more than 200 brands across 22 industry sectors. NPS® is calculated as the percentage of customers who are promoters, rating the company 9 or 10 on a zero-to-ten point scale, minus the percentage who are detractors, rating 6 or lower. Consumers also rate each brand on various aspects of customer experience, including product or service features, customer service and overall value, enabling Satmetrix to analyze drivers of loyalty and recommendation.
About Scottrade, Inc.
Investors who enjoy online stock trading will find value and personalized customer service at investing services company Scottrade, Inc. Founded in 1980, Scottrade enables clients to learn about online trading tools, stock market research and how to buy stocks online, many at just $7 per trade. With more than 500 nationwide branch offices, Scottrade has the largest branch network among online brokerage firms. To learn more about the FORTUNE® “100 Best Companies to Work For,” visit about.scottrade.com or www.scottrade.com and follow us on Facebook, Twitter, YouTube and Flickr. Member FINRA/SIPC. Scottrade Bank, Member FDIC.
Scottrade® and the Scottrade® logo are the registered trademarks of Scottrade, Inc.
Online market and limit stock trades are just $7 for stocks priced $1 and above.
Investors should consider the investment objectives, charges, expense, and unique risk profile of an Exchange Traded Fund (ETF) carefully before investing. A prospectus contains this and other information about the ETF and should be obtained from the issuer. The prospectus should be read carefully before investing.
Focus™ Morningstar ETFs are commission free for those using Scottrade’s online platforms. Investors not affiliated with Scottrade are subject to commission costs. FocusShares, LLC, is a registered investment advisor (RIA), exchange-traded funds (ETF) sponsor and wholly-owned subsidiary of Scottrade Financial Services, Inc.
Morningstar is a service mark of Morningstar, Inc. and has been licensed for use for certain purposes by FocusShares, LLC (an affiliate of Scottrade, Inc.). The Focus™ Morningstar ETFs are not sponsored, endorsed, sold or promoted by Morningstar, and Morningstar makes no representation regarding the advisability of investing in Focus™ Morningstar ETFs.