As CEO of Starbucks, Howard Schultz always touts the iconic brand’s customer experience.
During Starbucks’ recent 24th Annual Meeting of Shareholders, with more than 2,800 partners, shareholders, invited guests, and board members in attendance, Schultz discussed the company’s record financial results and introduced the company’s next level of social impact initiatives.
“There are very few consumer brands in the world–products or experiences–that have created both an undeniable customer....