As winter melts into spring, retailers are searching for the best way to capitalize on the changing seasons to maximize sales and encourage customer engagement. Rite Aid is one brand that is looking to start Spring with a bang, and is doing so through its partnership in the Plenti Rewards loyalty program coalition.
The new “Spring into Points” promotion offers shoppers the opportunity to earn bonus points on select items throughout the store while introducing customers to the “wellness+ with Plenti” system....