Rite Aid has placed a substantial bet for the upcoming year on its booming wellness+ loyalty program. Total enrollment in wellness+ has increased to 52 million members after two years.
"We continue to embrace technology as a way to enhance the customer experience," said John Standley, CEO for Rite Aid on a recent call with investors. "Our wellness+ program will continue to be the core focus of Rite Aid's overall marketing and promotional initiatives. And in fiscal year 2013, we will expand the delivery of targeted offers to wellness+ members."
Rite Aid is committed to finding ways improve and to deliver more value to its most loyal customers via the wellness+ rewards program. Wellness+ members accounted for 74% of front-end sales and 68% of prescriptions filled during the quarter ending March 3, 2012, up from 66% of front-end sales and 58% of prescriptions filled for the same period last year. The program has continued to increase the number of Gold and Silver members in the program, which is important because these customers continue to be the most valuable to Rite Aid.
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