We often hear a common refrain at Loyalty360 from loyalty marketers and vendors alike: Get the right product to the right customer at the right time. In other words, right time marketing.
That refrain was put to the test during a recent online survey conducted by Sabre Corporation. Sabre surveyed 1,500 travelers from 20 countries in North America, Europe, Latin America, Asia-Pacific, Africa, and the Middle East, to gauge how much they would be willing to spend on ancillary services such as seats, bags, and food when traveling....