Relaunching its AMC Stubs loyalty program was a key strategic move by AMC Theatres last summer.
In July, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free refill on large popcorn, up to $2 off tickets every Tuesday, a free large popcorn birthday gift and 20 points earned for every dollar spent.
The program’s top tier, AMC Stubs Premiere, also received a refresh that included the addition of new guest benefits. For a $15 annual membership....