Personalized commerce is the lifeline for retailers, according to Maxymiser's research study titled, “Valentine’s Day: Retail’s Love Affair with Digital.”
The study compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
“Bombarding shoppers with irrelevant, one-size-fits-all messaging and offers will be the death of retailers this Valentine’s Day,” Daniel Toubian, Principal Consultant, U....