In today’s story about how the Orioles can sell hope to its fans (or, really, how they can’t) several people I interviewed mentioned it’s tough to sell an intangible like a feeling or emotion.
But that doesn’t mean you can’t try to measure it.
According to New York-based Brand Keys Inc.’s Sports Loyalty Index, Orioles fans rank second-to-last in the MLB. Company founder Robert Passikoff said brand loyalty was measured using four criteria..
Read the entire article here.