Customer loyalty exists in every market segment, but for truck owners in the U.S., it has reached an all-time high, according to a new study from Edmunds.com.
The study findings come in the midst of October’s traditional “Truck Month,” and shed new light relative to how highly regarded trucks are among American owners and shoppers.
Specifically, no brand represents this record customer loyalty performance better than Toyota.
Truck loyalty – which is defined as the rate of truck trade-ins that went toward the....