Earlier this week, Naturally Slim, the technology-based counseling program centered on the latest scientific understanding of nutrition and obesity, announced its new program with revamped features.
Brett White, Director of Communications with Naturally Slim, discussed the mission and value behind the brand.
“One of the biggest differentiators of Naturally Slim is that it’s not a diet; it’s a digital behavioral counseling program,” said White. “What that really means is participants are getting to eat all of the foods they love without counting points or calories. They’re learning how and when to eat their favorite foods to help retrain their brains about their sense of hunger and fullness and make smarter decisions about portions. Naturally Slim teaches people healthy, common-sense habits they can put to use for the rest of their lives.”
The new features of the program include an updated curriculum, enhanced user experience, reinforced behavior change, and multifaceted support. The user experience will dramatically increase along with personalized features within the platform.
“Over the past 10 years, Naturally Slim has helped hundreds of thousands of people lose weight, reduce their risk for obesity-related diseases and improve their quality of life,” White added. “The new features are designed to enhance the user experience with a more customized curriculum focused on long-term skill adoption and adherence, personalized dashboards and communications to increase productivity, added interventions to reinforce commitment to behavior changes and augmented support to drive interaction and engagement. This reimagining of the Naturally Slim program is intended to build on the current success of our participants’ real, measurable results. “
The team at Naturally Slim used customer feedback to guide the changes within the platform. This trend is growing more common within different industries because of the effectiveness associated with it.
“Specific to Naturally Slim, we received specific feedback from our participants that helped guide the way we optimized our curriculum,” White said. “For example, users told us they wanted to see more real-life examples of how they can avoid letting parties and other social situations that focus on food sabotage their progress with the program. To address that need, we’ve added behavior modules within our video lessons that demonstrate different social scenarios and advise how to make smart choices at the party, rather than skipping the event altogether. Consumers prefer a program that fits with their real-life and interaction with family and friends.”
Consumers no longer tolerate platforms which limit their flexibility or ease in day to day life. Also, consumers look for support that is convenience with their schedules, regardless of day or time. Naturally Slim noticed these shifts and acted on them.
“One of the biggest differences technology has made in preventative healthcare is accessibility. The Naturally Slim program is delivered through short, concise videos, so participants can watch—and re-watch—the lessons on their smartphone, tablet or computer at their own convenience. There’s no need to be tied down to recurring in-person classes that limit the user’s schedule and flexibility. We also provide professional health coaching over live chat, text messaging and our online support community to reach people and answer their questions over the communications channel that works best for each individual. We use technology to augment the user’s ability to learn and retain these new skills for the long term.”
The key for the brand, according to White, is effective innovation within the behavioral counseling industry to meet customers’ demands.
“We see Naturally Slim continuing the movement toward real-time learning and interaction in the future. That shift includes intelligent page automation based on the user’s individual feedback and experience, instant goal-setting and updating through fitness trackers and other wearable technology and social rewards/incentives tailored to each participant’s achievements. We will continue to innovate within the behavioral counseling industry to meet and exceed our customers’ expectations.”