Mobile is the area where brands can make significant inroads toward enhanced customer engagement and customer loyalty, according to Lee Moreau, director, loyalty marketing and captains club, Celebrity Cruises.
“I think mobile is THE area where businesses can focus and should focus to garner attention to their products and services,” Moreau told Loyalty360. “We all live on our phones and can’t live without them, and these devices are usually the ‘first look’ or first stop for a business. Perhaps I....