Marathon Petroleum Co. launched a new coalition-like rewards program this week in which members can earn points with Southwest Airlines, La Quinta Inns and Suites, the Arbor Day Foundation’s Sustain tree-planting program or its own MyCentsOff fuel savings program.
Members earn points by purchasing fuel or non-fuel items at Marathon gas stations, and then redeem them by picking one of the partner programs. Members can change their partner choice at any time. The program, known as MakeItCount, also supports achievement-based....