Luxury travel is no longer limited to the ultra-wealthy. New research from Arrivia shows that a growing segment of “aspiring luxury” travelers, households with net worths between $100,000 and $1 million, is increasingly driving demand for higher-end travel experiences. Rather than viewing luxury as an all-or-nothing purchase, these consumers are selectively upgrading parts of their trips, creating new opportunities for travel brands and loyalty programs to capture incremental spending.
The definition of luxury itself is also....