Loyalty360 Reads - Yum China’s Loyalty Ecosystem Reaches Nearly 600 Million Members, Just Salad Launches JS Rewards Program, and Hawaiian Airlines Unveils Rewards Points Sweepstakes

Yum China Builds the World’s Largest Loyalty Engine With AI and Paid Perks Yum China reported sharp growth in its digital loyalty ecosystem, with unique membership across its KFC and Pizza Hut brands rising 13% since 2024 to more than 590 million members, over 40% of China’s population. The company said loyalty members now account for 55% of total sales, prompting industry analysts to call it the largest loyalty program worldwide. Yum China operates and franchises more than 18,000 restaurants nationwide, including about 13....