Loyalty360 Reads: September 30 | Bakkt and Choice Hotels to Unlock Possibilities for Rewards Members; China Eastern Airlines Releases New Loyalty Program; and More
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Bakkt and Choice Hotels to Unlock Possibilities for Rewards Members Bakkt Marketplace announced the launch of the previously announced collaboration with Choice Hotels International, Inc. to expand the utility of the company’s rewards program, Choice Privileges, through the Bakkt App. Choice Privileges members can now convert their reward points to cash and then use that cash to buy bitcoin, send to a friend for their share of dinner, or even use it online or in-store anywhere Apple Pay or Google Pay is accepted. “By working....

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