Loyalty360 Reads: September 17 | Hilton Honors Extends Global Loyalty Benefits; Western Union Implements ReactorCX; and More

Hilton Honors Extends Global Loyalty Benefits and Unveils 2022 Policies
As people continue to navigate the changing dynamics of travel and getting back on the road, Hilton says it remains optimistic and committed to providing flexibility to its more than 118 million Hilton Honors members worldwide. Again leading the hospitality industry, Hilton Honors announced that its members can expect to retain their Points and elite status for an extended period of time and earn status more easily in 2022.

Hilton Honors, the guest loyalty program of Hilton’s world-class portfolio of 18 brands, has implemented global benefit changes to help members maintain or achieve elite status, even as travel remains limited in some parts of the world.
 
Western Union Implements ReactorCX to Power MyWU Loyalty Program
Loyalty Methods (LM) and Western Union (NYSE: WU) recently completed the large-scale and complex project of migrating WU’s MyWU loyalty program to LM’s ReactorCX loyalty cloud platform. The project was delivered in a record eight months from start to finish and with zero downtime, parallel cutover deployment.

ReactorCX is now the system of record for the MyWU program spanning 35 countries and processing all WU loyalty transactions across the globe 24x7x365. The new system will improve customer and marketer experience for the existing program, and it will empower WU marketers to deliver fundamentally new types of initiatives at scale, in a seamless and efficient manner.

“This great success story was a testament to the strong partnership between LM and WU teams, the proven scalability and flexibility of the ReactorCX platform, and 15 years of LM’s multi-industry experience in the loyalty space.” said Emil Sarkissian, Loyalty Methods CEO, “with our innovative zero-downtime parallel cutover method, we have set a new standard of how smoothly these migrations should go.”
 
Southeastern Grocers Observes Hispanic Heritage Month
In celebration of National Hispanic Heritage Month, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is announcing the continued expansion of its popular Hispanic-focused grocery store, Fresco y Más. In early November, SEG will reveal two new Florida Fresco y Más locations in Deltona and Tampa to delight customers with a new, authentic Hispanic shopping experience catered to the tastes and preferences of their local communities.

The two new stores will introduce new, authentic flavors and offerings, including a full-service Latin butcher shop (Carnicería) with an expanded selection of custom cut meats, along with an all-new bakery (Panadería) for customers to enjoy a delicious slice of tres leches cake or croquette with a freshly brewed Cuban coffee in the new café.
 
Columbia Sportswear Hits the Ice with USA Curling Team
Columbia Sportswear announced a multi-year sponsorship with USA Curling. Columbia will be working closely with the USA Curling National Team Program, including the Men’s, Women’s, Junior, and Wheelchair National Teams, and debuting new competitive uniforms on Curling Night in America airing on the NBC Sports Network starting September 19.

Columbia will leverage its sponsorship to promote its innovative product lines and performance technologies. The team of more than 50 world-class USA Curling athletes and coaches will wear Columbia designs as they train and participate in curling competitions around the world, including the 2022 Olympic and Paralympic Winter Games in Beijing, China.
 
The King and Prince Beach & Golf Resort Implements Agilysys SaaS Solutions
Agilysys, a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced that The King and Prince Beach & Golf Resort on St. Simons Island, GA has implemented the award-winning innovative InfoGenesis POS solution as well as its modern cloud-native SaaS Agilysys Pay secure payment processing solution.

Appreciated for its wide selection of richly decorated rooms, spacious villas with ocean view balconies and resort residences, the historic resort pairs friendly Southern hospitality with modern amenities. Whether for romantic escapes, family vacations, beautiful weddings, or group events, the resort has been a cherished destination for generations. At The King and Prince, guests can enjoy beachfront fun, the Island’s only oceanfront dining, exhilarating golf, and more.
 

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