Programs
Wahlburgers Enhances Its Restaurant Loyal Club with Launch of New Mobile App
The Marky-Mark-owned restaurant chain has launched “a new mobile app featuring online ordering and access to extended member benefits through its WahlClub, the brand’s loyalty rewards program. Through the new app, guests can sign up for the WahlClub and accumulate points based on purchases made either during a visit to a Wahlburgers restaurant or via online orders made through the mobile app.”
Customer Experience
New REI Concept Takes Experience to New Heights
The outdoor-recreation co-op REI “has opened a new concept that’s less about where members ‘live, work, and shop’ and more about where they ‘get outside and play.’ The store at the Settlers Green outlet shopping center in North Conway, New Hampshire, is described as ‘a gateway to outdoor adventures in the White Mountains,’ which cover part of the northern Appalachian Mountains and about a quarter of the state of New Hampshire.”
BJ’s Wholesale Club Expands Same-Day Delivery in Florida
The retailer “has expanded its same-day delivery service in Florida to include beer, wine, and spirits. BJ’s new expanded same-day delivery service is now available for Florida, North Carolina, Ohio, Connecticut, Massachusetts, and Virginia clubs that offer beer, wine, and spirits.”
B2B
Amex Opens Corporate Cards to Startups, Rolls Out New Travel Rewards for Corporates
American Express “is opening its corporate card line to startups typically considered too small for corporate programs but too large and well-capitalized for small business card programs.” Simultaneously, “American Express has revamped its entire line of corporate credit cards, adding travel-related rewards in response to procurement manager and travel buyer demand for an improved travel experience.”
Amazon Surges and Facebook Falls Again in Report on Brand Value
The social media giant “slid again in a new report on the world’s most valuable brands, while the famous names of Amazon.com Inc. and Walt Disney Co. gained. Facebook fell out of the top 10 in Interbrand’s annual Best Global Brands report, dropping to 14th place from ninth as the estimated value of its brand declined 12 percent to $39.9 billion.”