Nike Elevates Engagement in All-New NYC Store
With so much emphasis on Nike’s product and ad campaigns, it’s easy to overlook how much the sneaker company is investing in retail. It has just opened Nike NYC, using the massive new store as a proving ground not just for products but for customer engagement as well.
“While retail consolidation has not finished its course in North America, our growing Nike Consumer Experiences with Footlocker, Nordstrom, and other key partners are already driving higher....