Loyalty360 Reads: New Balance Expands Trade-In Program, Andy’s Frozen Custard Gets High Marks on the Customer Loyalty Index, and Pure Leaf Partners with Lindsay Lohan

New Balance, Archive, and Tersus Partnership Expands Trade-In Program   New Balance partnered with Archive, a branded resale company, and Tersus Solutions, a textile circularity company, to scale its Reconsidered trade-in program at close to 100 retail locations across the United States. Through Reconsidered, customers can trade in their gently worn footwear for a voucher to use on their next New Balance purchase.   Items collected through the trade-in program will be cleaned and listed for resale by Tersus Solutions....