New Balance, Archive, and Tersus Partnership Expands Trade-In Program
New Balance partnered with Archive, a branded resale company, and Tersus Solutions, a textile circularity company, to scale its Reconsidered trade-in program at close to 100 retail locations across the United States. Through Reconsidered, customers can trade in their gently worn footwear for a voucher to use on their next New Balance purchase.
Items collected through the trade-in program will be cleaned and listed for resale by Tersus Solutions, adding to the New Balance Reconsidered inventory, which includes both brand-owned and customer-sourced footwear. New Balance cites that its secondhand products from customers tend to sell 2.6 times more quickly than its branded footwear supply. The Reconsidered program is a part of New Balance’s broader sustainability initiatives, including membership in the Footwear Collective, which promotes circular footwear practices.
New Balance’s expansion of the Reconsidered program is part of a growing trend among athletic and outerwear brands that have jumped on the resale bandwagon. Companies like Lululemon, Dick’s Sporting Goods, Canada Goose, and Carhartt have all launched or expanded similar initiatives, reflecting a shift toward sustainability and circular economy practices in the retail industry.
Learn more about New Balance’s Reconsidered program here.
Andy’s Frozen Custard Tops QSR Study for Customer Loyalty and Trust
The results are in for Market Force Information’s Quick Service Restaurant (QSR) study, which revealed that Andy’s Frozen Custard gets high marks on the Customer Loyalty Index (CLI), surpassing previous favorites like In-N-Out and Chick-fil-A. Additionally, the five burger brands with the highest CLI scores included Culvers, In-N-Out, Freddy’s, Five Guys, and The Habit, all with impressive 4.5 to 4.67 scores on a 5-point scale. The chicken category saw Raising Cane’s closely trailing Chick-fil-A. Other brands lagged significantly behind the two front-runners.
Andy’s Frozen Custard is renowned for its high-quality products, stellar customer service, and active involvement in communities. Andy’s President, Tom Kish, has previously stated, “Our approach has been fairly simple: Hire great people, treat them right, and try to get the product in as many mouths as possible.”
The QSR industry is challenged by consumers wanting healthy choices and value for their money, even though they scored staff friendliness, speed of service, and beverage quality higher. Inflation has also adversely affected customer perceptions. Meanwhile, the association between customer satisfaction and loyalty is significant, with 89% of consumers linking satisfaction and brand recommendations and 74% linking satisfaction and the likelihood of returning. Problem resolution is essential for improvement, as 57% of customers cite dissatisfaction with how their grievances are managed, highlighting the need for better customer service to drive loyalty and repeat business.
Unlock access to the full QSR study here.
Pure Leaf and Lindsay Lohan Revitalize Workdays with Tea Break Campaign
Pure Leaf is responding to a recent in-house survey spotlighting burnout in the workplace. The Pure Leaf survey indicated that three out of five workers have a hard time taking breaks while working, while more than 50% of workers say they’re too busy or that work interferes with their ability to refresh when breaking at work. Moreover, almost two-thirds of workers are emotionally, mentally, and physically exhausted. But, 63% of workers report that getting a quality break makes them more likely to recharge for the tasks ahead. The tea maker is partnering with actress Lindsay Lohan to combat workplace burnout and encourage American workers to take more tea breaks. The campaign will run through July 25, 2024.
“At Pure Leaf, we are intentional about how we craft our delicious real-brewed iced teas so you can feel refreshed and revitalized. We know a lot of people are not taking enough quality breaks during the workday, so we’re launching the Pure Leaf Tea Break to remind people that a moment to reset is very important and revitalization is just a sip away with our delicious, iced teas made from a few high-quality, simple ingredients, and naturally occurring caffeine from tea leaves,” said Julie Raheja-Perera, General Manager/VP-Pepsi Lipton Partnership North America.
As part of the promotion, Pure Leaf is offering workers a complimentary bottle of its real-brewed iced tea on their next break. The tea brand is also launching the Pure Leaf Tea Break Grant program in collaboration with Mind Share Partners. This goal is to support small businesses and non-profits in implementing break-friendly initiatives to promote employee revitalization.
Watch Lohan in the Pure Leaf Tea Break campaign here.
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
New Balance launches trade-in program in nearly 100 stores
Cream of the Crop: This Year’s Surprise Winner Outperforms the Competition in both Customer Loyalty and Trust in Market Force QSR Study
Pure Leaf and Lindsay Lohan want you to revitalize with a workday “Tea Break”