Merkle Partners with Airship and Salesforce Marketing Cloud
Merkle, a global customer experience consultancy under dentsu, has partnered with Airship and Salesforce Marketing Cloud to launch a new Mobile Loyalty Accelerator, a solution designed to help brands build mobile-first loyalty programs faster and more effectively. The initiative combines Salesforce’s Loyalty Management platform, which manages program structure and data, with Airship’s real-time mobile engagement tools such as in-app messaging, digital wallets, and push notifications. Together, these technologies enable marketers to turn mobile interactions into personalized, loyalty-driven moments that increase engagement and retention.
By integrating Merkle’s expertise in data orchestration, identity resolution, and journey design, the accelerator helps brands create seamless, cross-channel loyalty experiences centered on the mobile device. The solution offers pre-built templates for common loyalty journeys, unified mobile wallet functionality, and faster time-to-market for mobile campaigns through real-time data synchronization.
The partnership reflects a broader shift toward mobile-centric loyalty ecosystems, where customers expect instant recognition, rewards, and engagement on their phones. Through this accelerator, brands gain the tools to create deeper emotional connections, enhance retention, and adapt quickly to changing customer behaviors across devices and channels.
Learn more here.
Burger King Unveils 12-Day “Advent Calendar”
Burger King is ringing in the holiday season with a special limited-edition Advent calendar. The 12-day calendar will go on sale beginning November 21 and is priced at $19.54 as a nod to the company’s founding year.
Each drawer offers a fun, nostalgia-tinged surprise, from a plush of the chain’s dog mascot JD and a Burger King-themed inflatable chair to Cini Mini scented candles, a Coca-Cola keychain, cookie cutters, decorations, and a mini board game. The total retail value of the items inside exceeds $100.
According to the company’s CMO, Joel Yashinsky, the decision to bring the calendar back from last year, where it sold out in under five minutes, reflects a strategy of leveraging experiential gifting and nostalgia to deepen brand connection. With limited availability and a strong build-up of anticipation, the campaign positions the calendar as both a collectible item for fans and a novel promotional vehicle for the brand’s holiday marketing push.
Learn more here.
SONIC & Coca‑Cola Team Up for Bold Drink Offer
SONIC is rolling out a new promotion in partnership with Coca‑Cola called Free Coca-Cola Your Way, offering guests a free any-size Coca-Cola beverage every day for a limited time via the SONIC app. The deal allows unlimited free customizations, such as flavor shots, mix-ins, toppings to encourage customers to create unique flavor combinations each visit.
To amplify the campaign, SONIC is leveraging celebrity-curated drinks created by artists such as Machine Gun Kelly, Benny Blanco and Jessie Murphy, each offering a signature twist on the brand’s drink- customization platform.
To receive the offer, customers need to download the SONIC app and tap the deals tab to locate and redeem the reward.
Learn more here.