The latest news in the world of customer experience and customer loyalty.
Kung Fu Tea Revamps Loyalty Program, Celebrates National Bubble Tea Day
In case you missed it, National Bubble Tea Day happened last week. We know that one slipped past our calendars, but it was at the top of the list for officials at Kung Fu Tea, which created the day this year. And to celebrate the festive occasion, the brand revamped its loyalty program, moving away from a visit-based rewards structure to one that focuses on purchase behavior. According to its news release, the new program also allows Kung Fu fans to earn more rewards faster. Guests now earn a “bubble” for every $2 spent at one of its 150 stores nationwide and can earn additional bubbles through posting on social media. Bubbles can be redeemed for free drinks and other rewards. The new program was part of a larger updating of its mobile app, which included greater social sharing capabilities and revamped navigation, done in partnership with mobile platform developer LevelUp. Oh, and in case you were wondering, bubble tea is a drink created in Taiwan in the 1980s that is also known as pearl milk tea, boba juice, boba milk team or, simply, boba. It is often mixed with fruit or milk and topped with items such as pudding, herbal jelly or Nata jelly. The addition of tapioca balls to the drinks are what give it the bubbles in its name.
Franchisees File Suit Against Fast Food Company Citing Mismanagement of Loyalty Program, Among Other Issues
Franchisees of some of the best-known fast food brands in Australia have filed suit against their parent company, Craveable Brands, claiming they were in a verge of bankruptcy because of mismanagement in a number of areas, including the company’s loyalty program. According to a story in MyBusiness, the loyalty program costs each store over $25,000 because the individual franchisees must redeem rewards but do not benefit from the program. The suit was filed with a Senate committee exploring a Franchising Code of Conduct that was introduced in 2017 after a series of underpayment scandals among franchisees. The restaurants include Oporto, Red Rooster and Chicken Treat.
Where Does Chief Donut Officer Go on Your Resume?
Next time you’re in a job interview, feel free to boast your Chief Donut Officer distinction that you won in donut brand Entenmann’s summer contest. Now through June 30, the country's most enthusiastic donut fans can enter the Entenmann’s Chief Donut Officer Contest for the opportunity to win the coveted honorary title and exciting prizes including $5,000 and a year's supply of donuts. When entering, fans are asked about their love for Entenmann’s donuts and their ideas for product innovation. Based on the responses, which will be judged based on passion, creativity and originality, five finalists will be selected and invited to submit video testimonials about why they deserve to be named Chief Donut Officer. Consumers, after the five are selected by judges, will have the opportunity to vote for their next C-level donut representative. Whether you’re a Pop’em, Pop’ette, or Sof’tee style consumer, expressing your love for your favorite doughy treat may now earn you a promotion! (Promotions at work sold separately, see boss for details).