Programs
Natural Grocers Launches Sweepstakes to Celebrate 1 Million Loyalty Program Members
Natural Grocers’ loyalty program has reached one million members, and “to celebrate the milestone, Natural Grocers is announcing the 1 Millionth {N}power Member Sweepstakes in which one grand-prize winner will win one year of free groceries, five second-place winners will win free groceries for six months, and 150 third-place winners will win a $50 Natural Grocers gift card.”
Lufthansa Will Adopt Dynamic Award Pricing for Its Loyalty Program
The airline’s loyalty rewards program has become the latest to adopt dynamic pricing, “a relatively new approach to selling award seats in the airline industry. In the past, most legacy carriers structured award seat prices in zoned tiers—for example, a round-trip ticket in the United States would typically cost 25,000 miles, or a trip from the U.S. to Europe would cost 50,000. Dynamic pricing, however, allows the carrier to push that value up or down depending on the current shelf price of a retail ticket. That ticket to Europe could thus cost 100,000 miles if inventory were tight (i.e., summer travel) or 40,000 in the off-season.”
Customer Experience
7-Eleven Boosts Its Customer Experience with Menu Boards
7-Eleven has enlisted the services of Visual Arts, which “integrates its software into Samsung’s Tizen player to deliver dayparting to 7-Eleven’s menu boards. The gas station chain can use nine dayparts based on time of day and weather to meet customers’ needs.”
Consumer Behavior
Many Teens Check Their Phones in Middle of Night
Survey data shows that more than a third of today’s teens wakes up in the middle of the night to check their mobile devices. “One reason teens might be so hooked: their parents are nearly as bad. The survey, by Common Sense Media, found that roughly a quarter of parents woke up and checked their phones overnight.”
Social
Choosing the Right Influencer
Over at Adweek, Collective Bias is sharing its new e-book, “Matchmaker, Matchmaker: How Data and Technology Enable Better Influencer Selection,” which offers “rich insights into how to use data and technology for influencer selection.”