The latest news in the world of customer experience and customer loyalty.
This Is a Stickup…Give Me Your Rewards Points
People will steal anything, and one of the hottest commodities among the cyber-criminal class is…you guess it: rewards points. An article on Yahoo’s Canadian site detailed one woman’s experience in which someone hacked into her PC Optimum rewards account and stole 390,000 points, which were used at a Shoppers Drug Mart. Another person had points stolen and used to purchase a video game....