Giant Eagle Personalizes Loyalty Program
Pittsburgh-based grocer Giant Eagle has signed a multi-year agreement to use the Eagle Eye AIR intelligent digital marketing platform. Giant Eagle seeks to facilitate a personalized loyalty platform at scale. The grocer also intends to leverage the Eagle Eye AIR platform to enable the end-to-end management of real-time personalized promotions, allowing the retailer to continue upgrading its in-store customer experience and shift away from traditionally paper-based promotional activity.
Giant....