Loyalty360 Reads: January 17: Instacart Doubles Down on Ready-Made Meals, Torchy

Instacart Doubles Down on Its Ready-Made Meals Offering with New Hub and Faster Delivery
Instacart is introducing a new "Ready Meals" hub to make it easier for users to discover and order ready-made meals from grocery stores on its app. The on-demand grocery delivery platform has offered ready-made meals since January 2020 but says the option was not as visible or prominent in its app, which is why it's launching the new hub. With the launch of the in-app destination, Instacart is now adding priority delivery to all ready-made meal orders, which means some orders will be delivered from grocery stores in as fast as 30 minutes.

Customers can use the Ready Meals hub to order prepared food from Publix, Giant, Food Lion, Hannaford, Stop & Shop, Martin's, and Kroger. Ready-made meals from ShopRite will also be featured in the hub in the coming weeks. The prepared meals include salads, sandwiches, soups, sushi, rotisserie chicken, and more.
 
Torchy's Tacos Introduces New Rewards Program, The Taco Junkies Rewards Club
Torchy's Tacos kicked off 2022 with a new rewards program, the Taco Junkies Rewards Club. To celebrate the launch, Torchy's offers members an opportunity to win free queso for life via the Body By Queso Sweepstakes.

The Taco Junkies Rewards Club is not just any rewards program. It's a one-of-a-kind loyalty program where customers are surprised with offers, access to insider experiences, and the opportunity to win all the queso they could ever want. The best part? Customers don't have to do anything but get Torchy's at least once this month. Fans enrolled in the Taco Junkies Rewards Club can make one purchase in January and be automatically entered to win one of the 2,022 prizes Torchy's is giving away, from free tacos to queso for life and Body by Queso swag. Only one winner will be chosen to win free queso for life, but everyone else has a good shot of getting something.
 
Tim Hortons Brings Back 'Tims Rewards Member Month'
Tim Hortons is celebrating its loyalty members by bringing back Member Month for the second year in a row. Beginning January 12th and continuing through February 8th, registered Tims Rewards members in the U.S. can earn double points for every eligible transaction when they order on the Tim Hortons app, online, or scan a registered Tims Rewards card.

During Member Month, rather than earning 10 points, registered members will earn 20 points per eligible transaction during their visit(s). With double the points, members will earn rewards faster.
To participate in Member Month and earn double points, order in the app or scan your registered Tims Rewards card when you make a purchase.
 
 

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