Jack in the Box Marks 75 Years With Streetwear Collaboration From The Hundreds
Jack in the Box is celebrating its 75th anniversary by teaming up with Los Angeles-born streetwear label The Hundreds for a yearlong collaboration rooted in street culture, creativity, and community. Launched on January 28, 2026, the “Jack Was Here!” collection is the first of four limited-edition drops planned for 2026, uniting two iconic brands known for bold personalities and lasting cultural impact.
Jack in the Box Chief Customer and Digital Officer Ryan Ostrom said, “For 75 years, Jack in the Box has been showing up in people’s lives in ways that go far beyond the menu. Collaborating with The Hundreds lets us celebrate creativity, community, and the moments that become unforgettable. ‘Jack Was Here’ is about giving fans a way to take Jack with them to the spaces that define who they are, and serve as a reminder of why they love Jack in the first place.”
The debut drop reimagines The Hundreds’ signature Adam Bomb character through Jack in the Box’s irreverent lens. The redesigned graphic features Jack’s unmistakable face stamped with the phrase “Jack Was Here!” across a T-shirt, sweatshirt, and trucker snapback. The collection blends West Coast heritage, rebellion, and humor. The collection launched on The Hundreds’ website. Subscribers and JackPack members benefited from early access, with the collection going pubic later in the evening.
Read more here.
Air Transat Unveils Plans for a New Loyalty Program Backed by Desjardins and Visa
Air Transat is collaborating with Visa Canada and Desjardins Group to elevate the travel experience with a new loyalty program set to launch in the second half of 2026. The program is designed to reward frequent travelers with more accessible and personalized benefits to enhance every stage of the travel journey.
Transat VP of Marketing and Distribution, Xavier Szwengler, said, “This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy. It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors. This new loyalty program will enrich the Air Transat experience, voted World’s Best Leisure Airline by Skytrax seven times, through a modern, simple, and flexible approach. Alongside Desjardins and Visa, we are taking a new step toward offering even more to our loyal customers at every moment of their travel experience.”
Visa Canada Vice President and Head of Product, Dan Iwachiw, added, “For more than 50 years, Visa Canada has proudly worked alongside Desjardins to deliver value and innovation to their members, and we’re excited to be collaborating with another Canadian institution, Air Transat, in this next chapter. Together, we’re introducing a new suite of cards designed to bring more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians. Backed by Visa’s global network, cardholders will enjoy secure, seamless payments wherever life takes them.”
Read more here.
Hilton’s New Report Redefines the Purpose of In-Person Events
Hilton has released Why We Gather, a special section of its 2026 Trends Report, examining how meetings and events are evolving in a digital-first world. While technology and AI continue to streamline logistics, the research confirms that in-person gatherings remain essential for what digital tools can’t replace: authentic human connection. In fact, 84% of attendees say they enjoy bringing their “authentic selves” to work events, signaling a growing desire for environments that feel genuine, human, and emotionally engaging. Meanwhile, 49% of survey respondents say meeting and bonding with new people is the primary reason they will attend work events in 2026.
Hilton President, Global Brands and Commercial Services, Chris Silcock, said, “For more than a century, Hilton has set the standard for bringing people together – whether for industry-shaping conferences or life’s most meaningful milestones. As the world of meetings and events evolves, this new research reaffirms our commitment to powering meaningful connection by revealing what truly motivates attendees today. We’re proud to empower our customers with tools and resources to design experiences that not only endure, but inspire connection, progress, and lasting impact.”
Events are no longer just about showing up. They’ve become platforms for career growth, collaboration, and ambition. Attendees are highly intentional, with many closely observing leaders they aspire to emulate and carefully managing how they present themselves. Local culture, meaningful experiences, and opportunities for real connection now define event value more than packed agendas or constant programming. Well-being also plays a central role in engagement. Two-thirds of attendees report feeling less engaged without downtime, and more than half admit they will skip sessions if breaks aren’t built in. The findings position wellness as a core expectation, not a bonus, with 76% of respondents enjoying work-organized wellness activities, while 38% prefer to recharge on their own. A surprising insight from the study was that more than 80% of working parents appreciate work benefits that provide time away alone.
Unlock more findings from the report here.
Original Article Links:
Jack in the Box Marks 75 Years with Limited-Edition Merch and Community-Driven Collab
Air Transat to Launch Loyalty Program with Desjardins and Visa Canada
Why We Gather: Hilton Reveals Behavioral, Emotional and Cultural Drivers Defining 2026 Meetings and Events