Instacart Enhances the Customer Experience With Uber and Dierbergs Markets Partnerships
Instacart is broadening its influence in the digital grocery and delivery space through two strategic collaborations, one with Uber and another with Dierbergs Markets. Building on its initial integration of Uber Eats in 2024, Instacart is integrating Uber Advertising into its Carrot Ads platform. The move will enable consumer packaged goods (CPG) brands in the U.S. to run targeted, shelf-level advertising campaigns across the Uber Eats platform. Enhancements like a shoppable display ad format on Uber Eats are expected to roll out later in 2025.
Instacart Chief Business Officer Chris Rogers said, “We’re proud to partner with Uber Advertising to create a powerful advertising collaboration that delivers an additional way for CPG brands to reach customers shopping in the digital grocery aisles. Together, we’re offering advertisers expanded reach, seamless campaign management, trusted results, and a more efficient way to instantly connect customers with the products they love across Instacart’s Ads ecosystem and now the Uber Eats’ grocery and retail marketplace.”
Uber sees the partnership as a way to extend its ad offering to grocery and retail marketplaces in the U.S., while Criteo will continue to manage Uber’s CPG advertising outside the U.S. Meanwhile, Instacart is also teaming up with Dierbergs Markets, a grocery chain based near St. Louis, to bring same-day delivery services to its 27 locations. Customers can shop online via the Instacart app and receive groceries in as little as an hour. Dierbergs is also implementing Instacart’s Carrot Tags technology to help order pickers locate products more efficiently using flashing electronic shelf labels. To kick off the partnership, Dierbergs is offering customers $15 off orders of $50 or more made through Instacart, further incentivizing the adoption of the new service.
Read more here: https://www.instacart.com/company/pressreleases/instacart-and-dierbergs-markets-partner-to-launch-same-day-delivery-and-carrot-tags/
Tillster Report Shows Restaurant Loyalty is Weakening Amid Economic Uncertainty
According to the 2025 Phygital Index Report by Tillster, economic uncertainty is driving shifts in how consumers choose where and how they eat. The report warns that restaurants must act urgently to retain customers as changing motivations, rising costs, and shifting preferences redefine the industry. Diners are no longer loyal by default. Rather, they are becoming increasingly selective and are reevaluating their favorite spots based on experience and value, not just convenience or habit. The survey of 1,500 U.S. diners showed that 33% of restaurant diners say their favorite restaurants are different now than it was 12 months ago, and 46% of respondents want better food, while 40% want better value. Moreover, 45% of diners are visiting restaurants less because of inflation and increased prices. But not everyone surveyed is pulling back. Just over one-fifth of respondents are actually increasing their dining budgets in 2025.
Beyond value, food quality, and spending habits, other insights from the report show how technology is reshaping how diners engage with brands. Self-service kiosks are more in demand than ever, with 61% of users wanting to see more of them, reflecting a desire for a personalized and streamlined experience. Meanwhile, convenience stores are gaining ground in the quick meal market, highlighting a need for restaurants to elevate the customer journey even further. The rise of voice AI at the drive-thru is being embraced by 60% of diners points to a future where automation and human service coexist to enhance speed and accuracy.
As Tillster’s CEO, Perse Faily, points out, “Diners today expect more than speed and discounts – they’re looking for a more valuable experience, from personalized touch points to high-quality food options. This year’s Phygital Index Report finds that brands can’t count on diner loyalty anymore – it must be earned every single time they order from a restaurant. As the dynamics between diners and their restaurants-of-choice continue to shift, Tillster is committed to helping our customers weather the complex economic environment. We hope that the insights from the report will help guide restaurant and foodservice concepts to success in 2025 and beyond.”
Unlock the full insights from the report here: https://www.tillster.com/2025-phygital-index-report?utm_source=press&utm_medium=businesswire&utm_campaign=2025%20phygital%20index
Red Robin Celebrates National Burger Month With Juicy Deals and Summer Flavors
In honor of National Burger Month in May, Red Robin is launching the Bottomless Burger Pass, giving fans the opportunity to enjoy a gourmet burger and bottomless side every single day throughout May, for just $20. Passes go on sale April 17, and quantities are limited. Each passholder will receive a special black-and-gold card valid for daily redemptions between May 1–31, 2025. While basic burgers and sides are covered, any upgrades or customizations may result in additional charges.
Red Robin CEO G.J. Hart said, “With more than 20 gourmet burgers on our menu, Red Robin is the authority on a great burger experience. That’s why this National Burger Month, we’re offering unbeatable value with a month’s worth of burgers for just $20. The Bottomless Burger Pass, Backyard BBQ Pork Burger, and Red Robin Royalty Sweepstakes allow guests even more ways to enjoy our enhanced menu featuring juicy, flattop-grilled gourmet burgers and premium ingredients, giving them every reason to keep feeding their burger obsession at Red Robin.”
Red Robin is also introducing fresh summer menu items starting April 28 in the U.S. and June 9 in Canada. Highlights include the Backyard BBQ Pork Burger, stacked with pulled pork, bacon, crispy onion straws, and BBQ sauce, and the indulgent Backyard BBQ Pork Nachos. Guests can cool down with new drink options, including a Peach-Berry Freckled Lemonade, its spiked version with Grey Goose®, or the rich and creamy Peaches & Cream Milkshake, with the option to add a shot of Maker's Mark® for a boozy twist. These limited-time items bring bold, summery flavors right off the grill to your table. Plus, for those who miss out on the Bottomless Burger Pass, Red Robin is offering another mouthwatering opportunity: a chance to win free burgers for a year. From May 1-31, 2025, Red Robin Royalty® members who purchase a burger and beverage while logged into their account will be automatically entered into a sweepstakes. New members who join the rewards program in May are also eligible. In all, 12 winners will be chosen to enjoy a year’s worth of burgers.
Learn more here: https://www.redrobin.com/national-burger-month
Original Article Links:
Instacart expands partnership with Uber; delivers for Dierbergs Markets
Restaurant Loyalty in Crisis: One-Third of Diners Switched Their Favorite Restaurants in the Past Year, New Report Finds
Celebrate Burgers and Bottomless Fun at Red Robin this National Burger Month with Bottomless Burger Pass