Loyalty360 Reads: February 14th, 2019

Patient Engagement Matters
 
Software company Pegasytems has announced new survey data revealing the positive impact of quality patient engagement. 65 percent of consumers agree that communications from their doctors’ offices motivate them to take action to improve their health, and nearly half responded similarly regarding their primary health insurer. To continue this positive impact, the industry needs to understand how to best engage with individuals for better health outcomes
 
Kelli Bravo, Vice President and Industry Market Lead, Healthcare & Life Sciences, Pegasystems, says, “Previously, patients would follow their doctors’ plans of care and felt less empowered to switch providers if they had a poor experience. Now, patients not only have more choices, but they are exercising their right to choose. In fact, nearly 80 percent of consumers surveyed said they’d change providers if they had a bad engagement experience. As an industry, we need to do better—which means truly understanding what it is that our patients need, as well as listening to their feedback and incorporating it into their overall care to give them optimal experiences and outcomes.”
 
Federal Reserve Changes Approach
 
The Federal Reserve has indicated that it will be changing the way it regulates banks by easing regulations on smaller community banks.
 
“I would emphasize how crucial it is to balance effective regulation and supervision to ensure the safety and soundness of community banks, while also ensuring that undue burden does not constrain the capacity of these institutions to support the communities they serve,” says Fed Governor, Michelle Bowman.
 
Lego Announces Clothing Line . . . for Adults . . . That You Can Only Buy on Snapchat
 
You read that correctly. The legacy toymaker has announced that it will be launching a range of clothes that consumers will be sold exclusively on Snapchat. Shoppers will have to scan a QR code to make the purchase. As it happens, adult Lego fans are an important audience for the brand, and this particular launch is a way the company can recognize them in a way that doesn’t alienate their core segment of children. It’ll be interesting to see how consumers take to using a social platform to make a purchase; this may just be an effective way to engage customers.
 
JP Morgan to Launch Its Own Cryptocurrency
 
The largest bank in the United States has announced that it has successfully designed and tested its own cryptocurrency. The bank has dubbed the currency “JPM Coins.” JPM Coins are based on blockchain technology (a type of tech JP Morgan had previously stated would yield limited benefits to the financial sector) and should facilitate the instant transfer of payments between institutional accounts.
 

Recent Content