Chipotle Launches Its First High Protein Menu Across North America
Chipotle Mexican Grill is introducing its first-ever High Protein Menu, launching December 23 in the U.S. and Canada. Designed to meet growing demand for convenient, protein-forward options, the menu highlights clean ingredients and flexible portions without compromising flavor. At the center is the new High Protein Cup 4-ounce serving of Chipotle’s grilled, hand-cut Adobo Chicken, delivering 32 grams of protein. Chipotle’s Adobo Chicken is never given antibiotics and is raised humanely, reinforcing the brand’s commitment to quality sourcing. Beyond the cup, the menu features a range of bowls, burritos, salads, and tacos tailored to different nutritional goals, including high-protein, high-fiber, and lower-calorie builds.
Chipotle Chief Brand Officer, Chris Brandt, said, “For years, guests have used Chipotle’s customizable offerings to build high protein and fiber-filled meals on their own. This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions, making protein and other dietary goals easier to reach in just a few taps.”
The High Protein Menu will be available in restaurants and through Chipotle’s digital channels, including the app and websites in both countries. Pricing starts at $3.50 for a single chicken taco, with the national average price of the High Protein Cup of Adobe Chicken at $3.82. Also, beginning January 5, the brand will spotlight creator- and athlete-inspired meals within the High Protein Menu, including selections curated by NBA player Josh Hart, health creator Samantha Milton, and registered dietitian Kylie Sakaida.
Read all about it here.
Culver’s Thank You Farmers Project Reaches $8 Million Milestone
Since launching the Thank You Farmers Project in 2013, Culver’s has focused on a straightforward but powerful mission: supporting farmers, advancing agricultural education, and investing in the long-term sustainability of the food supply. That commitment reached a major milestone this year, with the program raising $8 million in donations. Over $1.5 million was raised in 2025 for future agriculture goals.
Culver’s Senior Public Relations Manager, Alison Demmer, said, “Behind every meal we serve in our restaurants are local hardworking farmers. This year and every year, we’re proud to work alongside our guests to create something truly meaningful, and we’re so thankful to everyone who joined us in furthering our efforts to uplift our next generation of farmers.”
This year’s impact was fueled by a wide range of creative initiatives. Culver’s contributed $100,000 to agricultural organizations through its “Green and Gold” movie partnership and rewarded five farmers and ranchers through the “To Farmers with Love” contest, which resulted in each winner getting $500 in cash, A VIP Tim McGraw concert experience, Culver’s gift cards, and swag. The annual Scoops of Thanks Day raised more than $170,000 for local FFA chapters and agricultural education, while Concretes for a Cause generated over $570,000 for hunger relief initiatives. In addition, the Culver’s FFA Ambassadors program recognized standout students, awarding up to $2,500 per ambassador to support agriculture advocacy.
Learn more here.
Tractor Supply and 4-H Celebrate $25 Million Milestone in Youth Investment
Tractor Supply Company and National 4-H are celebrating a major milestone in their 15-year partnership, having raised over $25 million to support youth development programs across the United States. The achievement was marked this week at the Nasdaq in New York, where leaders from both organizations rang the opening bell alongside 30 current and former 4-H members representing eight states. Together, the partnership supports programs that reach more than six million young people each year in rural and local communities nationwide.
Tractor Supply EVP & Chief Stores Officer, John Ordus, said, “This moment represents a meaningful milestone for both Tractor Supply and 4-H. For 15 years, a simple act at checkout—purchasing a Paper Clover—has created lasting opportunities for young people and strengthened communities across the country.” Ordus is also a National 4-H Council board of trustees member, and he went on to say, “At Tractor Supply, we believe that when we invest in young people, we invest in the communities we serve, and the impact of that commitment has been truly transformative. This milestone is only possible because of the generosity of our customers, who understand the power of opportunity and its ability to create positive change close to home. To everyone who has played a role in this journey, we offer our sincere thanks and deep appreciation.”
The $25 million mark was reached during Tractor Supply’s winter Paper Clover fundraising campaign, which raised over $1 million in donations. Through the initiative, 90% of the funds go directly to state and local 4-H programs. The remaining 10 percent supports national 4-H efforts. Tractor Supply also continues to support 4-H through year-round in-store activities and the sale of branded merchandise, including hats and collectible ornaments.
Learn more about Tractor Supply’s support of the National 4-H organization here.
Original Article Links:
Chipotle to Launch First High Protein Menu, Including Company’s First Snack Option
Culver’s Has Raised $8M with Thank You Farmers Project
Tractor Supply and 4-H Celebrate $25 Million Fundraising Milestone With Nasdaq Bell-Ringing Ceremony Share