Black Buffalo Expands Loyalty Program With In-Store Perks and Camo-Themed Rewards
Black Buffalo Inc. has rolled out significant upgrades to its Herd Rewards loyalty program, expanding benefits to include in-store coupon redemptions and unveiling exclusive camo-themed merchandise. These changes reflect the company’s strategic focus on enhancing the shopping experience across all channels, online and in-store, while offering consistent value to its age 21 and over adult customer base. By aligning its rewards program with both digital and physical retail environments, Black Buffalo continues to support its growing network of retail partners and meet consumers where they prefer to shop.
Black Buffalo Co-Founder and Chief Brand Officer Jeffery David said, “We are excited to continue to deliver the best omnichannel experience for our adult consumers. With this rollout, we’re bringing the same digital benefits and seamless experience of our e-commerce shopping experience into the retail environment — because the in-store adult consumer is just as important as the online subscriber.”
With the updated program, Herd Rewards members can now redeem loyalty points for coupons that work on e-commerce, subscription orders, and at participating brick-and-mortar stores. In addition, Black Buffalo has introduced a receipt upload feature, enabling customers to earn points from in-store purchases by submitting their receipts through the rewards portal. To celebrate the start of hunting season, Black Buffalo has launched a limited-edition line of camo-inspired merchandise, available exclusively through the Herd Rewards catalog. These seasonal items highlight the brand’s connection to tradition and the outdoors. The expanded capabilities of the rewards program are powered in part by the loyalty platform Yotpo.
Learn more about the Herds Rewards program here.
Citi Partners With The Supper Club for Exclusive Dining Series
The Supper Club, a members-only community centered around the art of hosting elevated dinner parties, has partnered with Citi to launch a new nationwide dining series. Beginning this fall, Citi Strata Elite℠ cardmembers will gain access to exclusive culinary events at some of the country’s most desirable dining venues. These curated evenings will feature renowned chefs, bespoke menus, and immersive experiences that blend gastronomy with culture and connection. The inaugural event kicked off on October 15, 2025, at Craig’s in Los Angeles, featuring a special menu created in collaboration with celebrity chef Nancy Silverton.Attendees were treated to live entertainment, personalized perks like custom card embossing, and a refined ambiance, delivering an immersive brand experience.
The Supper Club Founder Tamsin Lonsdale said, “This partnership with Citi marks an exciting new chapter for The Supper Club. With their support, we can bring our signature dining experiences to new audiences and cities, and curate exclusive events with extraordinary chefs at iconic, buzz-worthy venues. I’m thrilled to see this collaboration fuel our next phase of growth while staying true to our mission of bringing people together around the table.”
Following Los Angeles, the series will move to New York City on November 12, 2025, with an event at The Corner Store, an acclaimed venue known for its modern take on upscale American cuisine. Guests will enjoy a multi-course menu and behind-the-scenes storytelling from the chefs themselves. Additional events are slated for major U.S. cities in early 2026. Since its July 2025 launch, the Citi Strata Elite Card has targeted luxury-focused consumers, offering significant rewards on travel and dining. Cardmembers receive 12 times the points on hotels, car rentals, and attractions, and six times the points on restaurant purchases booked on the Citi Travel® platform, up to $1,500 each year. As Citi continues to expand these offerings, its collaboration with The Supper Club marks a step further into the lifestyle space, delivering access-driven experiences that connect cardmembers with the best of the culinary world.
Learn more about the dining series here.
Mellow Mushroom Named #1 in Customer Experience
Mellow Mushroom has been recognized as a leader in customer satisfaction among pizza chains, according to the 2025 MarketForce Casual Dining Report. The brand earned the #1 ranking in customer experience and customer loyalty within the pizza-chain category. It also placed very highly overall in the casual dining segment, #12 in customer experience and #4 in loyalty.
In addition to scoring top marks in experience and loyalty, Mellow Mushroom also received the #1 position in trust among pizza brands and ranked #2 overall in casual dining for trust. Its brand image and values were rated #3. These rankings highlight that consumers regard the brand not only for its food but also for reliability, reputation, and emotional connection.
The article attributes these successes to Mellow Mushroom’s distinctive approach: eclectic, art-filled environments, quality ingredients, and community-oriented operations that emphasize uniqueness in each location. Founded in 1974 in Atlanta, each restaurant is locally owned and designed to reflect its neighborhood. The strong performance in the report underscores the chain’s appeal to both new and repeat customers and its potential for further franchise growth.
Original Article Links:
Black Buffalo Expands Herd Rewards with In‑Store Coupon Redemptions and New Camo Gear for Hunting Season
THE SUPPER CLUB ANNOUNCES PREMIUM DINING SERIES FOR CITI STRATA ELITE CARDMEMBERS
Mellow Mushroom Ranks No. 1 in Customer Experience and Customer Loyalty Among Pizza Chains in MarketForce Casual Dining Report