Loyalty360 Reads: August 22, 2019
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Programs   Bloomingdale’s Launches “My List” Subscription Rental Service The retailer has become the latest to embrace premium loyalty, opting for a try-before-you-buy subscription service called “My List,” which “will debut with a fall ‘ready-to-wear’ assortment of hundreds of women’s styles from more than 60 brands and more than 100 exclusive pieces, according to Women’s Wear Daily. Shoppers are offered a referral incentive of $25 for every new member who joins.&rdquo....

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