Programs
Lululemon’s Premium Loyalty Strategy Drives Growth
The apparel company took a risk and launched a program in which members pay to have discounts and exclusive access to merchandise, but with its careful roll-out, the program has been performing well and is showing great potential for growth. “One analyst with Stifel is very optimistic about the potential financial impact. The analyst expects the program will be successful in doing what it’s designed to do, which is drive higher incremental spending from....