The latest news in the world of customer experience and customer loyalty.
Finnish Business’ Loyalty Program is for the Dogs—Literally
The Finland-based Musti Group is taking its new loyalty program through the woof. The pet specialty retailer created a device that attaches to a dog’s collar and uses RFID technology to recognize when the dog is in a store. This allows store associates to provide a personalized experience for their furry customers, which includes samplings of its favorite treats and welcome signs with the dog’s name and picture on it as it walks past display monitors. According to an article on LLBonline, the Biscuit loyalty program is the ultimate multichannel customer experience.
Rewards Programs are More Popular than Retirement Savings
The good news is: 61 percent of households are enrolled in at least one credit card reward program, according to a report from ValuePenguin. The bad news is, that’s higher than the 58 percent of households with a retirement plan. Oops. The reasons are multiple, the report states, including news and advertising for reward programs are far more prominant compared to retirement plans. And reward programs provide an immediate and tangible return, which people can see, while retirement plans are far more intangible, with the benefits not being seen for many years. That makes motivation more difficult.
It’s a rough day to be…
Panera Bread. Again. After revealing last week that its rewards program data was breached, exposing information on as many as 37 million customers, it was hit with a putative class action lawsuit in Illinois federal court on Thursday, according to an article in Law360.com.