The latest news in the world of customer experience and customer loyalty.
Starbucks Bucks Rewards Members, Begins Relationship with Non-Members
Members of a rewards program are usually loyal to a brand and are the perfect target audience for special offers and promotions. Want to try something new? Target reward members. Want to boost sales during off-hours? Target rewards members. Or, as Starbucks just found out, that’s exactly what not to do. In its quarterly earnings call last week, the coffee giant said it began offering....