Loyalty360 Reads: 7 Brew Unveils Flavor Madness Sweepstakes, Hyatt Partners With Chicago Fire FC to Heighten the Customer Experience, and Walmart & Sam’s Club Partner With Feeding America
7 Brew Heightens Customer Engagement With Flavor Madness Sweepstakes
Innovative drive-thru beverage company 7 Brew has kicked off its Flavor Madness Sweepstakes to coincide with the peak of the college basketball season. The month-long promotion runs through March 31, 2025, and offers customers a chance to win exciting prizes, including the grand prize, a Ford Bronco Wildtrak. To enter, participants can scan a QR code at the drive-thru. Each daily play earns additional entries into the Grand Prize drawing.
7 Brew CMO Nick Chavez said, “We’re beyond excited to launch 7 Brew's Flavor Madness 2025, our first-ever digital scratch ‘n win game, and invite our customers to be a part of the fun. This is more than just a sweepstakes—it’s a chance for our fans to join in on something new, play along, and add a little extra excitement to their daily 7 Brew run. We love creating moments that bring joy to our communities, and we can’t wait to celebrate with everyone all month long!”
The sweepstakes offers a range of other prizes besides the Grand Prize, including $10 and $25 7 Brew gift cards, free drink cards, exclusive red and blue 7 Energy T-shirts, branded hoodies, mini basketballs, jerseys, backpacks, and Ice Shaker Canpanions. These rewards reflect 7 Brew’s commitment to creating moments of joy and excitement for its customers. With every visit, participants can enjoy their favorite drinks while playing for a chance to win incredible prizes throughout the month. To learn more about the Flavor Madness Sweepstakes or to find a location near you, visit the 7 Brew website or follow them on social media.
Watch this TikTok video promoting the sweepstakes: https://www.tiktok.com/@7brewcoffee/video/7475742856947273003
Hyatt Teams Up With Chicago Fire FC to Heighten the Customer Experience With Exclusive Fan Opportunities
Chicago Fire FC has entered a multi-year partnership with Hyatt, with World of Hyatt named the Official Sponsor of the soccer club. The collaboration offers fans unique opportunities to engage in exclusive experiences with the team, both on and off the field. To launch the partnership, Chicago Fire FC and Hyatt have introduced a special stay package at the Hyatt Regency McCormick Place, conveniently located near Soldier Field, where the team plays its home games. The package includes discounted room rates during home games, complimentary overnight parking, a $20 hotel credit, a discounted beverage at the Arc Bar, World of Hyatt and Chicago Fire FC memorabilia, and more. Fans can also enjoy a photo booth in the hotel lobby. The package is available for booking on the night of, or before, a Chicago Fire home game.
Hyatt VP of Global Marketing Laurel Blair said, “World of Hyatt embraces the transformative power of travel in many ways inviting members and guests to Be More Here with extraordinary and limited-time experiences, and our Chicago Fire FC sponsorship creates an opportunity for passionate soccer fans to experience the competition, hospitality, and matches that create memorable experiences. Together, we are creating moments for fans and travelers alike to have incredible game day and stay experiences, whether visiting the team at home in Chicago or on the road to watch an away game.”
World of Hyatt will also sponsor the Fire’s exclusive Benchside Seats viewing experience, offering fans exceptional views just steps away from the action on the pitch. The collaboration will also include special offers for fans through Fire Flash Sales, providing discounted access to high-demand matches.
Learn more about World of Hyatt here: https://world.hyatt.com/content/gp/en/program-overview.html
Walmart and Sam’s Club Partner With Feeding America for Hunger Relief Campaign
For the 12th year in a row, Walmart and Sam’s Club are collaborating with customers, suppliers, and associates to fight hunger through the “Fight Hunger. Spark Change.” campaign, supporting Feeding America’s network of food banks. The annual initiative began on March 1 and runs through March 31, marking 20 years of partnership between Walmart, Sam’s Club, and Feeding America. Over the years, the collaboration has grown significantly, raising nearly $271 million in donations, with over $177 million from Walmart and its foundation and $95 million from members and customers. Since 2006, the companies have donated over nine billion pounds of food to local food banks across the U.S.
Walmart SVP and President of the Walmart Foundation Julie Gehrki said, “For the past 20 years, Feeding America, Walmart, and Sam’s Club have collaborated to help people live better in the communities we serve. Together, we have supported the charitable meal system’s ability to recover more food donations from retailers and use tech-powered solutions that help food banks and agencies serve more people. The Fight Hunger Spark Change. campaign is another way we build support for the fight against hunger by engaging our suppliers, customers, and members to join us in giving to local food banks across the U.S.”
The campaign provides three ways for shoppers to contribute to hunger relief: purchasing specially marked products, making a donation during checkout, or donating online through Feeding America’s campaign websites. Each participating product purchased facilitates a donation, with Walmart contributing the equivalent of one meal and Sam's Club contributing five meals to a local food bank for every qualifying item sold. In addition to the campaign, Walmart and the Walmart Foundation continue their broader support for food banks, investing in grants that improve food sourcing and distribution. The company and its foundation have contributed $15.75 million in retail capacity grants, funding personal, equipment, and refrigerated trailers to transport perishable food.
Learn more about the campaign here: https://www.feedingamerica.org/campaigns/fight-hunger-spark-change