Lowe’s recently announced the launch of HomeCare+, a new annual subscription service for MyLowe’s Rewards members designed to make routine home maintenance easier and more accessible. Priced at $99 per year, the program provides homeowners with hands-on support from trained Lowe’s associates, known as “red vest” experts. Available to more than 75% of U.S. households, HomeCare+ focuses on delivering practical, in-home assistance for customers who may lack the time, tools, or expertise to manage ongoing upkeep tasks.
Lowe’s SVP and CMO Jen Wilson said, “HomeCare+ is all about simplifying home improvement and making it easier for our customers. Bringing together a simple, affordable subscription with something that truly sets Lowe’s apart—the expertise of our red vest associates—is how we will deepen loyalty with our customers. And as AI plays a bigger role in people’s lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe’s as the most helpful brand in home improvement.”
Lowe’s Vice President of Customer Marketing and Loyalty, Amanda Bailey, added, “We know home maintenance can feel overwhelming, whether you’re a first-time homeowner, a busy parent, or someone who’s simply uncomfortable climbing ladders around the home. We consistently hear from customers that small tasks around the house quickly turn into a long to-do list. HomeCare+ is the result of listening intently to what our customers care about most to deliver on our brand promise.”
Two in-home visits each year are included with the subscription, and up to seven maintenance services can be performed during each appointment. Customers can schedule visits online or in-store and choose from services such as dryer vent cleaning, HVAC and refrigerator filter replacements, smoke and carbon monoxide battery and light bulb replacements, water heater flushing, and garage door lubrication. By bundling these essential services into one offering, Lowe’s expects to reduce the burden of small but important household tasks that often pile up over time.
HomeCare+ also expands the value of the MyLowe’s Rewards ecosystem by adding ongoing service benefits beyond traditional retail purchases. Members receive perks such as 5% savings on select maintenance-related items and automatic Gold Status in the loyalty program, which includes enhanced rewards, free delivery options, and exclusive deals. The initiative reflects Lowe’s broader strategy to strengthen customer relationships through a mix of personalized services, human expertise, and convenience, while supporting homeowners at every stage of life—from first-time buyers to those aging in place.
Learn more about HomeCare+ here.