JetBlue is celebrating its 25th anniversary with a bold new loyalty promotion called ’25 for 25’. Running from June 25 through December 31, 2025, the campaign invites TrueBlue members to visit 25 different JetBlue-served airports to unlock major rewards, including 25 years of elite Mosaic 1 status. The promotion is designed to recognize and reward the airline’s most enthusiastic travelers.
Participants can earn tiered benefits based on the number of unique destinations they fly to on JetBlue during the promotion window. Members who reach 15 destinations receive 150,000 bonus points; at 20 destinations, they unlock an additional 200,000 points; and those wo complete 25 different airport visits are awarded the full prize: 350,000 points and 25 years of Mosaic 1 status. Eligible flights must be operated by JetBlue and exclude Blue Basic fares and codeshare bookings.
To make the challenge more accessible, JetBlue is introducing new routes to cities like Madrid, Traverse City, Norfolk, and Wilmington. The airline now services over 10 destinations across the U.S., Latin America, the Caribbean, Canada, and Europe, giving members more flexibility to hit their goals.
JetBlue’s Vice President of Loyalty and Personalization, Ed Pouthier, emphasized the promotion as a ‘thank you’ to loyal customers, offering an unforgettable way to celebrate the brand’s milestone anniversary while driving travel engagement across its network.
Learn more here: JetBlue Airways Corporation - JetBlue Offers 25 Years of TrueBlue Mosaic® Status with ‘25 for 25’ Birthday Promotion