Consumers recognize that their money is power and, in increasing numbers, they are beginning to embrace the collective impact of spending it in their own backyards. They are often opting, for example, for family-owned restaurants over national chains, corner cafes over international coffee franchises and even grocery stores offering locally grown produce over the most price-competitive super-stores.
Considering that so many of us serve small and midsized businesses – many of which cater to certain regions or geographic....