While Detroit grew fat and lazy, Hyundai made a science of carmaking. Now the onetime butt of jokes is leveraging its unique culture to outpace the rest of the industry-and to move seriously upmarket
From the outside, Hyundai Motor Co.‘s headquarters near Seoul doesn’t look like the home of the world’s fastest-growing carmaker. The two 21-storey glass towers, linked by an atrium, wouldn’t attract much attention in a suburb of Toronto or Vancouver.
Come here at 5:30 in the morning, however, and you start to see....