That is a very intriguing question in the customer loyalty world, reversing the traditional model.
Loyalty360 asked Evan Magliocca, brand marketing manager for Baesman Insights & Marketing, for his thoughts on this compelling topic, among others.
How can brands demonstrate loyalty to their customers?
Magliocca: There are many ways to demonstrate brand loyalty to customers. What’s important is it shows altruistic recognition and proves to customers that they’re special and meaningful to the brand and its cultural fit....