The Harvard Business Review (HBR) recently conducted a survey of 560 businesses to determine why and how they use real-time analytics capabilities. HBR worked in collaboration with the SAS Institute, Intel Corporation, and Accenture Applied Intelligence to create and administer the survey.
According to a report on the survey written by Wilson Raj, global director of customer intelligence at SAS; Maneeza Malik, global solutions marketer at Intel; and Athina Kanioura, chief data scientist at Accenture, the best way for businesses to....